My thing about color(s) is that if it works why switch and green pumpkin is one of my favorite Senko colors. Time of day IMO not significant; location pattern(s) - everything. On many forums, natural looking is key when choosing lures yet few of the millions of lures ever sold look or move naturally. To say otherwise is no different than putting lipstick on a pig. It's still a pig or it's still a spinnerbait, crankbait, in-line spinner, curl tail grub or boot tail swimbait shown above.
Various lure actions for example: wobble, shimmy, flash, flap, rattle, slither, dart, swish & splash rhythmically, slam into the bottom/ barely dive, wiggle (more or less), flair or barely move. Lure design inventors discovered those actions-by-design and made a mint along with the media that made up stories why they work thereby generating millions in revenue over many decades.
Lure action-shape-size -in combination- IMO, is everything with color brightness and hue important in visually emphasizing a combination. Lures stimulate aggression - period! Color choices can be limited to those that at least don't negatively affect the strike. Being a soft plastic, spinnerbait, fly tier and bass jig/trailer maker, has allowed me to experiment using various colors and to never again choose lure based on what fish eat or stages of hunger. Fish aggression level is everything which determines what lures to choose, how to use them, when and where. JMHO based on many fishing successes.
Sorry if some of the reply repeats elements of my reply to a post earlier this year.
Frank